Sam is one of Australia’s leading publicists and brand architects. As CEO of Spin&Co. Sam has worked with some of the world’s leading brands including Disney, Reebok, AMP Capital, and Goodlife Health Clubs. In addition to his role within the agency he founded, Sam has spearheaded the multi-million dollar sale of businesses to some of the world’s largest private equity companies. He splits his time between Australia and the United States working with brands, celebrities and companies, in addition to his roles on the boards of various companies.